CUSTOM TOY DEVELOPMENT

From Concept to Production

Turn your ideas into production-ready toys with our integrated OEM & ODM development capabilities. From concept and material selection to prototyping, tooling, testing, and mass production, we help bring custom toy projects to life.

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OUR APPROACH

From Idea to Finished Product

Whether you have a detailed Tech Pack, a prototype, a character design, or simply an idea, our team can help transform your concept into a manufacturable product.

YOUR IDEA

Our Development

One manufacturing partner from concept development through production.

DEVELOPMENT PROCESS

A Complete Development Process

Concept & Design

Share your concept, sketches, reference products, artwork, or technical specifications with us. We can help develop the product structure, appearance, materials, functions, and production approach.

Materials & Features

Select suitable materials and specialized effects to create distinctive products, including silicone, plush, color-changing materials, fragrance, lighting, and interactive features.

Prototype & Sampling

Develop prototypes and samples to verify appearance, structure, materials, colors, functions, and overall quality before production.

Mold & Tooling

For products requiring custom molding, we assist with mold development and tooling while considering manufacturability, consistency, and production efficiency.

Testing & Compliance

Product development takes applicable safety and compliance requirements into consideration, with testing arranged according to product type and target market.

Mass Production

Once the final sample is approved, the product moves into mass production with controlled manufacturing, assembly, quality inspection, packaging, and export preparation.

TECHNOLOGIES & FEATURES

Add More to Your Toy

Custom development is more than changing the shape or color of an existing product. Specialized materials, sensory experiences, visual effects, and electronic functions can create a more distinctive product.

Thermochromic

Temperature-responsive materials that change color when exposed to heat or cold.

Photochromic

Light-responsive materials that change color when exposed to UV light or sunlight.

Scented

Fragrance can be incorporated into selected materials and products to create an additional sensory experience.

Light-Up & LED

Lighting components can be integrated into plush, silicone, and other toy designs.

Electronic & Interactive

Customized electronic functions can include sound, lighting, buttons, sensors, and other interactive elements.

Silicone + Plush

Combining soft plush materials with molded silicone components to create distinctive character toys and collectible products.

FLEXIBLE STARTING POINTS

You Don't Need a Finished Design

Different projects start at different stages. We can work from a simple concept or a complete technical specification.

An Idea

Have a concept but don't know how to manufacture it? We can help develop the idea into a practical product concept.

A Character or Artwork

Already have a character design or IP? We can help transform it into a physical toy product.

A Tech Pack

Have complete specifications and drawings? We can develop samples according to your requirements.

An Existing Product

Have a reference sample or similar product? We can evaluate the product and develop a customized version.

PRODUCT DEVELOPMENT What We Can Develop Our custom development capabilities can be applied across a wide range of toy categories and product concepts.

Plush Toys	Silicone Toys	Baby & Infant Toys
Collectible & Blind Box Toys	Interactive Toys	Character & IP Products

WHY SUNRENTOYS

Development and Manufacturing in One Partner

Integrated Development

Coordinate concept development, sampling, tooling, production, and quality control through one manufacturing partner.

Flexible Customization

Customize product shapes, materials, colors, functions, finishing, packaging, and other product details.

Multi-Material Expertise

Experience with silicone, plush, and combined-material products allows us to develop more distinctive product concepts.

Production-Oriented Development

Development decisions are made with manufacturability, consistency, quality, and mass production in mind.

START YOUR PROJECT

Have an Idea for a New Toy?

Send us your concept, drawings, reference images, Tech Pack, or existing sample. Our team will review your project and help determine the next steps.

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